You know that scene in The Matrix where Neo takes the red pill… and his whole reality shifts?
That’s what discovering this whole radical health thing feels like.
And just like Morpheus, you probably want to offer that same “red pill moment” to everyone you care about.

But here’s the thing…
Nobody likes being preached to about their food choices.
(Especially by that crazy friend who won’t shut up about seed oils 😅)
And we get it – you’ve found something that changed your life. You feel better than you have in years, and it’s only natural to want the same for the people you love.
But when they look at you standing barefoot in the sun, drinking raw milk and eating organs… they just see ‘that person.’
You know the type… the one who brings their own butter to restaurants.
Who says things like “circadian rhythm” in casual conversation.
Who gets more excited about cast-iron pans than the latest Netflix show.
Yeah, that might be us.
So here’s how to actually wake people up:
#1 LET THEM NOTICE
Don’t say a word.
Let your 2pm energy do the talking.
Be suspiciously happy during winter.
Wait for the “You look different…” comments = Priceless
#2 PLANT TINY SEEDS
“Just made some simple changes…”
Did you know that avoiding the sun is about as likely to kill you as smoking cigarettes? (share this study with them)
(The curious ones will bite)
#3 SHARE RESULTS, NOT LECTURES
Your performance in the gym
Your pharmaceutical-free life
Be that annoying person who actually enjoys Monday mornings
#4 DROP TRUTH BOMBS CASUALLY
Isn’t it weird how the doctor said my autoimmune condition could never be cured, but then it completely went away when I changed my diet?
Strange how our great-grandparents cooked meat and organs in tallow but had no heart-disease…
Did you hear about the study in the BMJ that found exercise was 1.5x more effective at treating depression, anxiety and stress than medications? Pretty wild!
#5 LET THEM CONNECT DOTS
Share one of our newsletters (this is a good one for newbies)
Show your bloodwork
Make them question why you never get hangry anymore
#6 GUIDE, DON’T PUSH
Make it about THEM feeling good, not YOU being right
Start them small (Pure American Liver is a lot easier to start with than raw liver 😂)
Remember: You were once skeptical too
We don’t win people over with arguments. We win them with curiosity. With energy that won’t quit. With overflowing grocery carts full of raw milk and grass-fed butter. We show them that this “crazy” lifestyle works – because we live it.
The system spent billions programming people.
Don’t expect to undo it in one conversation.
Just plant seeds. Water them with results.
Be patient and watch what happens.
To you (and your loved ones) radical health,
Heart & Soil
P.S. Here’s another way to wake people up: Give them 20% off their first order (and score 20% off your next order too) with our Refer A Friend program. Because nothing says “I care about you” like helping someone access real nutrition.
Radical Giveaway Alert 🥩
We’ve partnered with some incredible brands for a radical giveaway!
Enter to be in with a chance to win:
1 x Energy Stack from Heart & Soil
1 x 12-pack of Carnivore Bars
1 x 4-pack Bone Broth from Kettle & Fire
And MUCH more!
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This week on Radical Health Radio:

What is the “Fruit Till Noon” (Honey Diet)? -Noah Ryan
This week in customer reviews: Her Package
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