Jason Grubb didn’t start CrossFit with plans to become a champion. He was simply looking for a way to get fit again.
Years later, Jason Grubb is a seven-time CrossFit Games champion.
His story is a good example of what can happen when one small change turns into a series of better decisions over time.
Key Takeaways
- Jason Grubb started CrossFit because he wanted to get back in shape, not because he planned to compete professionally.
- His lifestyle before CrossFit included daily drinking, processed foods, and chewing tobacco.
- Today, he builds his routine around consistent training, food, recovery, sleep, work, and family.
- He prioritizes animal protein and has included organ meats in his diet when they’re available.
- He uses Heart & Soil supplements as a convenient way to include organs when eating them regularly isn’t practical.
- One of the biggest lessons from his story is that change doesn’t have to start with a complete lifestyle overhaul.
Table of Contents
Who Is Jason Grubb?
Jason Grubb is a Masters CrossFit athlete and seven-time CrossFit Games champion.
But when he first walked into a CrossFit gym, none of that was part of the plan.
“The intent in starting was just to figure out how to get fit again,” Jason says in the film.
He had been heading in a direction he wasn’t happy with and knew he needed to make a change. CrossFit happened to be the thing that caught his attention.
Jason quickly became interested in training and eventually started learning more about how to train properly, eat enough, and improve his performance.
What began as a way to get healthier eventually became a major part of his career and family life.
What Jason Grubb’s Life Looked Like Before CrossFit
Before CrossFit, Jason worked from home and lived in a neighborhood where happy hour had become part of the daily routine.
Around 4 p.m., neighbors would get together and drink beer. Jason says four beers by 7 p.m. wasn’t unusual.
His diet was fairly typical, too. He describes eating cereal in the morning, leftovers for lunch, Doritos, dinner, and ice cream. During his 30s, he also picked up chewing tobacco.
Jason could see that he was developing habits he didn’t want to carry with him for the rest of his life.
“I felt like I was headed down the same path,” he says. “I just had no idea what to do.”
That started to change when his sister-in-law asked him to come to a CrossFit class.
How Jason Grubb Got Into CrossFit
Jason’s introduction to CrossFit was pretty casual.
His sister-in-law’s gym was offering her two months free if she brought in a guest, so she invited Jason.
When he arrived, the workout included handstand push-ups. Jason could already do a handstand, which got a positive reaction from the people at the gym and made the whole experience feel a little less intimidating.
He signed up for a CrossFit gym closer to his house. From there, CrossFit gradually became a bigger part of his life.
Jason started following structured training instead of programming everything himself. He began eating enough to better support his workouts. Eventually, he opened a gym and built a career around training and coaching.
What started with one class became something he never expected.
What Does Jason Grubb Eat?
Jason’s current diet is simple and repetitive by design.
After his morning training session, he eats breakfast, which he describes as rice, cheese, and plenty of yogurt. He often has essentially the same meal again for lunch.
His diet reflects the amount of training he does. Rather than trying to eat as little as possible, Jason focuses on eating enough to support his performance and recovery.
Animal foods are an important part of that approach.
An animal-based diet centers on nutrient-dense animal foods such as meat, organs, dairy, and eggs, along with carbohydrate sources like fruit, honey, and some easily digested plant foods.
Learn more: The Ultimate Animal Based Diet Food List (PDF Included!)
At Heart & Soil, the basic idea is to build meals around high-quality animal protein and include nose-to-tail foods when possible.
That can include:
- Beef, lamb, and other ruminant meats
- Organ meats such as liver, heart, kidney, and spleen
- Eggs
- Dairy
- Fruit
- Honey and maple syrup
- Foods such as white rice or squash, depending on the person
The goal isn’t necessarily to follow one rigid meal plan. It’s to prioritize nutrient-dense foods, get enough protein, and use animal foods as the foundation of the diet.
That fits well with Jason’s own approach. He eats plenty of animal protein, uses dairy regularly, includes carbohydrates to support his training, and has eaten organ meats when they’ve been readily available.
For people who don’t regularly eat liver or other organs, Heart & Soil makes whole-food organ supplements as a more convenient option.
How Jason Grubb Uses Heart & Soil Supplements
When his family lived in Colorado and had easier access to organ meats, his wife would mix liver into ground meat dishes, including spaghetti.
Jason still values those foods, but he says they aren’t as readily available where he lives now.
That’s where supplements have become useful for him.
Jason includes Heart & Soil supplements as part of his regular routine.
He typically takes three capsules in the morning and three at night, rotating between formulas such as Beef Organs, Pure American Liver, WARRIOR, Grass-Fed Whey Chocolate Sea Salt, and other Heart & Soil products.
His reason for using them is fairly simple.
“I think of supplements as ways to round out what I’m not able to eat,” he explains.
When organ meats were easier for his family to buy and prepare, he ate them as part of meals. Now that they’re less accessible, supplements give him another way to include those foods without making his routine more complicated.
For Jason, they’re one piece of a larger approach that also includes plenty of food, animal protein, carbohydrates, hydration, training, and sleep.
Nature's Ultimate Superfood
From Pure American Liver
- Whole-food support for strength, energy, & vitality
- 100% American liver from grass-fed & pasture-raised cattle
- Nature's #1 superfood, freeze-dried to retain bioavailability
60-day risk-free guarantee. No questions asked.
Consistency Has Been a Big Part of Jason Grubb’s Success
Jason talks several times in the film about consistency.
“Consistency is a bit of a superpower,” he says.
That doesn’t mean every day is exciting or every workout feels great. Much of his routine is intentionally predictable.
He trains multiple times a day, eats similar meals, works with his athletes and clients, spends time with his family, and prioritizes recovery so he can keep training at a high level.
He has also built his work and home life around that schedule.
His wife, Sam, talks about how the family has adapted over time as CrossFit went from being a hobby to Jason’s career. Their kids are homeschooled, Jason runs businesses related to fitness, and training is simply part of how their family life works.
For Jason, that structure makes it easier to stay consistent year after year.
You Don’t Have to Change Everything at Once
One of the most relatable parts of Jason’s story comes near the end of the film.
Before he made any changes, Jason assumed getting healthier would require completely turning his life upside down.
That made starting feel much harder than it actually was.
Looking back, he sees that his first step was incredibly small: agreeing to go to one CrossFit class.
He didn’t go into that class planning to open a gym or compete at the CrossFit Games.
He just went. Then he went back.
Over time, those small decisions added up.
Jason describes it as a “domino effect.” One step created enough momentum for the next one.
What’s Something You’ve Always Wanted to Do?
Jason’s goal became CrossFit, but yours doesn’t have to involve a gym at all.
Maybe there’s something you’ve wanted to do for years but keep putting off.
It could be running a 5K, trying jiu jitsu, learning a new skill, starting a business, moving, changing careers, traveling somewhere new, getting stronger, writing something, making art, or simply spending your time differently.
Start by thinking about what you actually want your life to look like.
- What would your ideal day include?
- What kind of work would you want to do?
- How would you spend your free time?
- Who would you spend more time with?
- What would you like to be able to do physically?
Then think about the smallest realistic step you could take toward that life.
Jason didn’t start by deciding to become a CrossFit Games champion. He started by agreeing to attend a class.
Your first step could be just as simple.
Sign up for the class. Send the email. Go for the walk. Research the idea. Make the appointment. Put an hour on your calendar.
Then see where it goes.
The Bottom Line
Jason Grubb’s life today looks very different from the one he describes before CrossFit.
He went from habits he knew weren’t serving him to building a life around training, family, meaningful work, good food, animal protein, organ meats, Heart & Soil supplements, and recovery.
But that change happened gradually.
Jason’s story is a reminder that you don’t necessarily need a perfect plan before you start. Sometimes you just need to identify the direction you want to go and take one reasonable step toward it.
Then take the next one.
If you’d like to talk about your health goals, email our team at [email protected]
Beef Organs
Nature's Ultimate Multivitamin
- Grass-fed liver, heart, pancreas, kidney, & spleen
- Designed to support overall energy & well-being
- Ideal daily foundation for nose-to-tail nutrition
60-day risk-free guarantee. No questions asked.
Subscribe to future articles like this:
